Audi CMO: What U.S. Automakers Are Doing Wrong Video
NEW YORK (YouTube.com/AdAge) -- German luxury brand Audi is a refreshing change from what most of the news in the auto business has been about lately. The Volkswagen subsidiary has pumped up its U.S. advertising budget by 20%, increased its market share and been surprisingly successful in marketing "clean diesel" models against competitors' hybrids. In this eight-minute video, Audi America CMO Scott Keogh recaps the company's strategies at the same time he wags his finger at what he portrays as the hopelessly bland marketing of U.S. domestic automakers.
Comments on "Audi CMO: What U.S. Automakers Are Doing Wrong"
I plan on buying a? ...
I plan on buying a? car next year, my top choice is Volvo.
